Hotel Marketing with Photos

How to market your hotel in a different way

Hotel marketing today is not an easy job, the amount of competition is in it’s peak.

It doesn’t matter if you are a 3 start or a 5 star hotel, Manhattan, New York or Las Vegas,Nevada.

In every place you will find another hospitality opportunities from Luxury hotels, hotels and casinos and even short term accommodation.

So what can you do differently today

Consumer Behavior In the Hotel Industry:

Consumer behavior relates to how your guest are shopping for your services and products, things like reputation and service became a minimum bar for ever hotel guest for vacation or business as well.

Personally I don’t believe that any of us knows a hotel that doesn’t say they are the best in what they do, or their hotels is the most clean, as it’s what every one of your customer expect to be obvious.

The advertiser side of you should recognized what makes your hotel special or what is the strength feature that you can leverage on to incise people to book with your hotel and resort.

Those features could be pricing, location, attraction, service and could be also outside of the box thinking, like getting married, family vacation, music or gamboling orientation.

click the image to enlarge

So how does your clients buy hospitality services and products and what do they actually looking for?

After we understood more about consumer behavior and that cleaning, service and pricing is a given and a minimum bar for every hospitality place. 

Let’s talk about how does your client commit to purchases.

Pricing, yes, pricing, everyone has it’s own budget and every one would like to get the best value for their dollars, but most people would pay more if they could get more out of their vacation or business trip.

The first goal is your property, attraction and accommodation photos, believe it or not, your guests have few seconds to get excited online and the photos are the only thing between you and them.

Yes everyone again would look on the price, but after a second the human brain is starting to analyze what are the other options if have, and believe it or not, many people would spend even the double of their planed budget if you could entice them to check you out.

Remember: the initial game is the value, not the price and not the reputation of the hotel.

You can’t read about the value (hotel / offering) if you never clicked (entice photos) on the opportunity.

Hotels and Resorts:

If you aren’t a luxury hotel, you have already a big advantage as you will be the the average or lower it terms of cost.

Great marketing with photos, videos and creative ads even for basic rooms and amenities can capture the heart of your potential guest.

The opportunity is branding with up scale photos the rooms, amenities and every feature your property has, this will give your client the value of a “luxury appearance” in an “average market price”

Even if your decor haven’t  changed in a while, it doesn’t mean that your clients experience shouldn’t be exciting and anticipated.

Luxury Hotels:

The luxury hotels and resorts doesn’t have to many choices, they’re visuals, photos and digital branding should be upscale to begin with.

Even 3 star hotels using experienced hotel photographer like our studio to provide upscale branding to their property, leaving the Luxury hotels to overtop those visuals to compete on pricing only.

Again don’t forget, service, clean and quality of amenities and rooms can only be measured after your guest actually staid In your property.

No one reads the text of your ad before they are drawn to look on it.

Hotels and Resorts:

If you aren’t a luxury hotel, you have already a big advantage as you will be the the average or lower it terms of cost.

Great marketing with photos, videos and creative ads even for basic rooms and amenities can capture the heart of your potential guest.

The opportunity is branding with up scale photos the rooms, amenities and every feature your property has, this will give your client the value of a “luxury amenities” in an “average price”

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