Hotel Photography what you need to know
Photographing hotels and resorts require experience and knowledge.
Hotels, Resorts and especially Casinos time is very valuable dollar wise and guest experience are on the top of their mind.
Preparing for Hotel Photography
It’s important to create a photo list of all hotel rooms, suites, amenities, public, convention, entertainment and retail space.
Consulting with a experienced hospitality photographer is crucial for proper executing on the project.
The hotel photographer would be able to provide the time and how to photograph the space based on the hotel needs.
Creating a timeline for scouting and individual time for each space and allowing extra time for working environment would be necessary for flawless photoshoot.
What should be photographed in a hotel?
As hotel rooms and suites are priced per size and view individually all room types and view need to be photographed.
There is nothing worse than guest booking a room based on its visuals and finding our that it does not look like or the views are not the same as on the photos he booked upon.
No matter if its a business or vacation guest people spend a lot of time researching their hotel rooms and building expectation prior their travels.
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The impact of hotel photography on revenue
Luxury hotels and major brands pay a lot of money for their hotel photography and they know why!
With competition around every corner, guests have few seconds to choose from dozens of hotels in different prices and brands and stunning hotel and room photography is crucial to be the considered by your guest.
We all know the hotel rooms are just the tip of the iceberg, a guest is spending on food, beverage, gambling, retail, spa and much more.
Most people would choose the more expensive rooms if they are more appealing, and hotel photographer can definitely make this happen.
How much time does it take to photograph a hotel
As it depends on so many factors and mainly on the operation and logistics of the hotel I will try to give some time frames.
Hotel Exterior: 1-5 day time photos and 1 twilight photo can take an average of a full photography day
Hotel Rooms: 2-3 photos per room should take an average of two hours while large suites can take an average of half of a day.
Hotel Amenities: 2-3 photos of the hotel pools, convention or other amenities can take an average of two to half a day depending on the size and sun direction or lighting needed.
Small hotel photography: can take 2-5 days depending on the amount of room types and amenities
Large and luxury hotel photography: a luxury hotel that require more traveling within the resort and more upscale and large spaces should take between 1-3 weeks depending on operations and logistics.
How much does it cost to photograph a hotel:
Again it changes between hotel depending on the size, work and photographer experience.
An average photography day would cost around $5,000.00 to $10,000.00 depending on licensing and size of the project.
Per photo structure would cost $800.00-$1,500.00 depending on the amount of photos and licensing as well.
At the end of the day the only question is the impact of hotel photography by the right hospitality photographer on your hotel brand, reputation and revenue.
While most resorts would use the photos for a period of 5 years, the investment is worth it big time.