In conclusion:
There is no such thing as good spot in the middle, always strive to be second to none, and your photography partner should be the same, positioning you as an industry leader even if you are not a 5 start or a triple Dimond hotel.
Look for consistency in their portfolio, making sure you will receive similar results when working with them.
See which international hotels brands already approved and proofed them, to minimize and unnecessary risk.
Your visual partner can consult on how to approach each project based on their experience saving you time and maximizing the return.
Keep updating your images every 6-12 months across all platforms, remember people are looking for a reason to choose you.
Make sure the visuals represent as much information as possible and don’t forget to add description and tags on your website.