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How Hotel Photographer can increase your booking revenue
In the last decades before technology and the master of hospitality photography has evolved, beautiful architectural images were enough to describe a space.
Today in our competitive market, hotels and resorts are looking to refine their visuals and to translate into revenue maker.
Our industry in perspective to others require high-knowledge in architectural photography, interior design with emphasis on hospitality industry and deep understanding in marketing and consumer behavior to achieve the right type of images that sells.
High-end Visuals that sells
By research 2/3 of internet users will choose hotel that more attractive images.
American market research has discovered that in the US (New York, Los Angeles) and even Europe one of the three main criteria beside price and location is the visuals even before review by other travelers.
While many properties think that any beautiful image is that one that can yield the same results, is equivalent for saying any cook can create a chefs meal.
Your are also competing against your amateur guests
While you might be thinking that the hotel or resort next door is your main competitor, don’t forget that thousands of guests capture their own experience while visiting your property.
It is crucial to keep updating your photos and to show the true quality of your space in those online reviews and booking websites.
Your guests don’t have any standards for photography, as they document the moment as they go, which in a lack of proper amount of visuals can lead the potential guests to look on guest images and getting an overall less attractive experience.
Which hotel photographer should I choose?
Like every hiring process you must start with a professional that has the adequate experience and portfolio to back it up.
See if their portfolio of luxury hotels and motels are the same level of quality.
See if they are trusted by other major brands and pre approved to work with them.
One of the things new customers like to see with our studio that we are approved by Hilton and their luxury brands worldwide, the same applies to other leading brands such as MGM Resorts, Caesar’s Entertainment and others.
Avoid those virtual tours
While virtual tour is a great tool, it does not fit for luxury purposes as you want to create an experience nor take them to look on every screw and scratch.
How hotel can attract social influencers
Social media influencers like Youtubers, Instagramers, Facebook and Linkedin looking for the same visual experience for their work/vacation needs.
As the competition arise in the modern hospitality design experience, Your imagery should reflect the same experience that the influencers audience are looking for.
By having top notch hotel photographer you can almost guarantee to attract more paying influencers to your property
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Images that tell a story
Your pictures must not be only stunning, they should be also informative, hinting on the views, amenities, design and experience all in one image.
Do you understand everything your property has to offer from one glance? if not how should your guest.
Increase web traffic and ranking for your hotel
While images will increase the time of a potential guest in your website, leading to higher ranking in the search engines, Don’t forget that google can’t read images and it is crucial to add a proper title, tag and information to describe each and every visual on your site.
In order to increase the return of costumers to your website, make sure you keep refreshing your visuals and mixing them once every few months trough all your website, pages and listings.
Also images will end up in the search engines “image” tab, allowing for clients the find you based on visual reverse search when they have seen your images elsewhere.
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Different Views Different Photos
The biggest miss of our industry, Is that many hotels only photograph one set of views.
Meaning, if they have a “city view” and a “mountain view” for the same type of room, they will only capture one of them and showcase the room.
While many properties charge different rates for type of room views, it is crucial to set up the expectation of your guest well before they arrive with the right type of images that emphasizes each and every view.
Even if the views are not breath taking a skilled photographer will know how to turn a bad situation to a good one.
Also when season changes drastically between winter and summer, we recommend to have those magical visuals for each of the main season as each have their own charm.
Increase web traffic and ranking for your hotel
While images will increase the time of a potential guest in your website, leading to higher ranking in the search engines, Don’t forget that google can’t read images and it is crucial to add a proper title, tag and information to describe each and every visual on your site.
In order to increase the return of costumers to your website, make sure you keep refreshing your visuals and mixing them once every few months trough all your website, pages and listings.
Also images will end up in the search engines “image” tab, allowing for clients the find you based on visual reverse search when they have seen your images elsewhere.
Taking your hotel to the next level
One of the things that make our studio special is our combined experience in different hospitality fields such as architecture and design, retail and store, restaurants and cafes, convention and venue places, lighting and furniture.
Also as a frequent traveler both in US, Europe and Middle East, we are constantly are been inspired from different level of accommodations and working along side of brilliant marketing professionals worldwide.
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In conclusion:
There is no such thing as good spot in the middle, always strive to be second to none, and your photography partner should be the same, positioning you as an industry leader even if you are not a 5 start or a triple Dimond hotel.
Look for consistency in their portfolio, making sure you will receive similar results when working with them.
See which international hotels brands already approved and proofed them, to minimize and unnecessary risk.
Your visual partner can consult on how to approach each project based on their experience saving you time and maximizing the return.
Keep updating your images every 6-12 months across all platforms, remember people are looking for a reason to choose you.
Make sure the visuals represent as much information as possible and don’t forget to add description and tags on your website.
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