How to get published tips for Interior Designers
How Interior Designer can get published in a Magazine
Today there are many magazines and advertising platforms for interior designers.
It’s important to understand that 90% of the publications are based on personal acquaintance and reputation of the designer that deliver readers.
Also if you didn’t know it by now, most of the “editorial publications” typically goes to those who advertise in the magazine.
There’s many magazines that will allow you to purchase an “editorial” article written about you and your business but depending on the magazine size and distribution you might be looking on few hundreds to thousands.
Regardless if you pay or get awarded with those publications, its important to know there’s a high bar when it comes to the visuals those magazines will accept and your photography and photos level is crucial if not ultimate barrier on the way to get published.
angled photos are the most hard to keep straight.
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Here are few tips how to get published:
First thing you need to do, is to document each and every project, big or small, significant or not in a professional manner,.
There’s no replacement for first impressions neither you would like or able to go back and re photograph the project, so choose your interior design photographer wisely.
Second, establish a relationship with editors and journalist in advance, don’t wait for your project to start getting to know everyone, do more than that by exploring not only “interior design magazines” but also real estate, kitchen and bath, construction, smart home and so on.
Third, Always remember magazines like to be exclusive, at bear minimum after they publish it first. at this time you would need to choose if it worth the wait of getting published vs. starting to market your project yourself, as some magazines will take 4-5 months until they publish and sometime you might fall in between.
4th – Be proactive, write 200-300 word article about your project to give a taste and direction, add those 5-6 images and send it to your connections in those magazines (you don’t have connections? Find them in linkedIn or contact the editors trough the magazine contact page)
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Fifth – Collaborate with big vendor in your photoshoots, big vendors like countertops, kitchens or even big architecture firms have more tools and connections to the media so collaborate and work together.
Sixth – Did you ever dream to be on the cover? That’s great but! Been on the cover require a portrait photos of your project rather than landscape orientation.
7th – Always have one portrait photo done in your project that have “negative space” on top for the magazine headline and logo, don’t forget to let your interior design photographer know!.
8th – If you get published online try to include your website link in that article under those keywords that describe you best.
For example if I get published in a New York area architectural magazine, I would request my website link will include the text “ New York Architectural Photographer or New York Interior Design Photographer “ this will help establish your authority trough search engines in the future.
9th – If you can’t get published, publish yourself, reach out to bloggers, small magazines or even go international, other countries magazines and bloggers love content collaboration.
Ten! – Think in-house your vendors can generate great exposure for you, if you work with upscale interior design photographer or maybe a kitchen company that has hundreds and thousands of website views each month, collaborate with them to host a blog post in your website.
Believe it or not, the advertising value can sometimes be grater than big magazines as you can actually control the article and the search engines love genuine articles from related industry fellow.
Also Remember! Getting published is all about giving the readers value, information and interest, it is not about how great your design is, think as a reader not as a writer.