Interior Designers Social Media Tips You must know

By research small business are spending 4 hours a week to promote their business, yes it includes all our industry and including architects, designers and even us the interior photographers. 

While in our days spending this time on social media is a fact, I want you to hold your chairs tight, as when you do the numbers of 52 weeks X 4H / 9 hour a working day you get to a mind-blowing number of 23 working days!

Yes, an average of 23 working days equivalent of social media time to promote your business on social, so it’s time to take matter to your own hands and use your time wisely.

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click the image to enlarge

The best way to promote and market your design business on social media

One of the key things is time management, and as a destination architectural and interior design photographer I do have to take every bit of time in to consideration.

As Facebook owns Instagram there are many integrations between them to allow a faster working methods.

Start by uploading your images to Instagram, have a great description for your post, be informative, interesting and always finish with an engagement question, use the less common hashtags you can. 

Now if you haven’t done it already connect your Facebook page and account to Instagram trough the settings. 

When you upload your photo to Instagram you can now choose to automatically upload it to your story, Facebook page, and profile, saving you doing so manually. 

Go quickly to your post on Facebook and delete those hash tags to give your followers the feeling you upload it and not just pasted it from Instagram.

Think like a client, not like a professional

One of the common mistakes is when professionals think about marketing their business taking in mind what their colleague would say. 

Our goal is always to advertise to potential and past clients about our work, not to impress colleagues.

No matter if you are in New York, Los Angeles or Germany all professional have one thing in common. 

Visuality comes prior to knowledge, meaning your architectural and interior design photographer should have your visuals the same or better than you first competitor.

People start their exploration for professionals as yourself by getting exposure to a single image for several seconds. 

Your reputation, experience, and knowledge would come in play after you captured your viewer’s eye, made him fall in love with your product or service and then explore more about who you are and what you do.

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click the image to enlarge

Facebook Tips for Interior Designers

When it comes to using facebook to promote your design business its important to add text and a story. 

Don’t just upload a project and write two sentences about it, In order to get more engagement.

Tell more about the background of the project, what you made special.

Try to add question for your audience to get them to engage with comments that will jump your post to more people.

TIP: Don’t comment back to all the people at once, if you have 3 comments reply to each one of them every several hours, this will show that the post is getting more engagement, if you reply to all at the same time, the exposure time will be like you replied once.

Instagram Tips for Interior Designers

For instagram also  add a background story to increase engagement for your posts.

Think about hash tags that your customers will use and not professional colleagues.

You need to understand if your  client will look for #architecturalphotographer or #architecture, one is talking about my business and one on a theme.

The question is learning your customers behavior and how they are looking for content on social medias, it different between professions and its important to make sure you don’t waist your time on hashtags that are not searched by your client audience. 

The best way is just to ask your followers or clients how they. will look on Instagram they know the best.

click the image to enlarge

click the image to enlarge

LinkedIn Tips for Designers

LinkedIn has great business network, you should know how to leverage it.

One way doing so is looking who follows your competitors or colleagues and send them a friends requests.

Another thing you should do is use #hashtags like instagram, and comment the same way you should comment on Facebook, one comment per several hours to encourage the post to jump back.

Twitter

While Twitter is not the most recommended for designers and visuals. 

You should post on Twitter you blog posts as it can help your SEO marketing efforts.

Twitter is scanned by google very often, links you share there would get faster scanned (most of the times).

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