How to Photograph Luxury Homes

Understanding Luxury home

Photographing a luxury home no matter if it’s in Manhattan, New York or Beverly Hills, CA is the same. 

The look, clients and location might be different, but the goal remains the same, and the name of the game is lifestyle.

When luxury architectural and interior design photographer assigned to capture a multi million dollar apartment or a house, the goal of the photographer is to capture the lifestyle.

We no longer look on the “real estate” side of things, we focus on the experience and lifestyle of the space and the client.

One thing ties New York, LA and anywhere in the world, Is the lifestyle that our client get when owning, designing or building a luxury home.

Clients type matters

Although our goal is common, it is also depends who is the client, it can be the developer, architect, designer, luxury broker or even the client himself.

We approach each one differently in terms of focus. 

The architect may want to focus on the architectural elements while the designer would like to keep the focus on the interior. 

The developer would like to see the surrounding areas while the luxury agent would like to focus on privacy.

click the image to enlarge

Scouting

No matter how many luxury homes we photographed around the world, it all start with the understanding of the client and the space. 

Starting from the entrance and going trough the entire home, is crucial to understand the work, craftsmanship, detail, uniqueness and scope of work.

Exterior

A good place to start is always at the exterior in day time, between the front and the back capturing the architecture even if the client is an interior designer, it’s important for the “big picture” to capture the exterior.

If the client is an architect or a developer we might spend more time outside and focus on the architecture or the environment.

click the image to enlarge

Main Spaces

Cover the basics is always important, Starting with the living room, moving to the kitchen, and then the master bed and master bathroom is a must for any luxury home.

While photographing luxury home you need to priorities based on the amount of photography days. 

What is considered a key space and what can be photographed in a later time.

Lifestyle

As we already know, lifestyle is the key, and here is where the amenities and the location comes to play. 

First we incorporate the views from the living room or master bedroom, it’s a part of luxury lifestyle experience, as they always say in real estate “ location, location, location “.

Second is the actual amenities tied to the lifestyle experience, from the pool, bars, gym and maybe even spa and golf features.

click the image to enlarge

Entertainment

One thing that ties all luxury homes, both in New York and the east coast trough the west coast is the entertainment features. 

Photographing the home theatre, bars, living room and entertaining room, out door space and terraces are important to express the lifestyle.

Twilight

While one of the things we are most known for is our twilight exterior shoot, not every space screams exterior lavishness. 

For custom homes we definitely finish the day with an amazing twilight shoot from the front or the back side of the home.

For apartments we do the same unless a roof top view or a living room view at dusk reflects best the views in hand.

Close Menu