Architectural Photography for Luxury Homes

One of the interesting things in now days, No matter where you are in the world, New York, Los Angeles, Europe or Asia is that the expectations that expensive things should look amazing in photos just because they are expensive.

What people might not understand, Is that image is an image, and a cheap or luxury home does not have any influence on how the final image would look like.

They should look like a Million Dollar

One of the challenges in architectural photography and in specific high-end home and hotels is that the owner or designer already invested millions in planing, construction, and design.

Looking like a million-dollar wouldn’t cut it anymore.

The expectation of the client from the Architectural Photographer is that the photo would look as good or better than the real value of the home or space.

This is done by scouting the space with the client, understanding the scope of work ,and the potential buyers mind.

After that we have to find the right angles that provide as much information possible on all the elements that make a luxury home luxury.

From material to finishes, showing the landscape and environment and the location that brings the real value to the home.

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So, What can you expect when photographing luxury homes ?

As we said before a photo is just a photo, the camera, as expensive as it is will be also very limited, and the beautiful photos you are used to see in international magazines and billboard were NEVER photographed with “one click”.

Capturing up-scale homes and apartments requires lots of technical knowledge on top of a photographers eye, experience and know-how in order to translate the space for the right photo rather than just a beautiful one.

Your architectural photographer would know how to incorporate elements of design, build, finishes, views, location, lighting, moods, environment to a luxurious photos.

You also have to put your clients purchasing behavior and lifestyle in to play, showcasing things like privacy, amenities, views and engage the feeling ” I want this”

Believe it or not, there is a lot of psychology behind architectural photography and this is the fun part of taking a space and creating emotions.

The Difference is within the Details

A one-click photo is ending with one click on the shutter of the camera, one picture can’t capture the entire dynamic range of light, colors, materials, and quality of design.

The professional should focus on the small details in the big picture.

For example, in exterior, you should incorporate the location, views, architectural elements, landscape, finishes and much more in a single picture as your viewer are not immersed in the project as yourself and they only have few seconds to absorb your entire work in few seconds.

In the interior we should reflect value, material, surface and design that is cohesive that generate the feeling ” I want to be in this space”

Don’t forget your potential buyer or client that is looking to have your services are sometimes miles away, you have several seconds to communicate what you do before they take the time to research more about you, your experience and offerings.

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So how does architectural photography impact on luxury home

Selling a home or architecture services is hard, but selling a luxury hotel experience or high-end home is very hard.

Your clients are feed by magazines, commercial and lifestyle trends, they no longer look for 4 walls and a celling.

They want to look at an image that impact their guts feeling “ I want this also “. They want to be able to imagine themselves in that hot tub and entertain in that living room.

The right type of visual will also help to focus the client on the experience and not the price, as price be come minor when you fall in love in the dream.

We asked our clients why it’s so important to have striking images, and the answer surprised us as-well.

Not only we strive to be second to none, but our imagery is also no difference

First, my client see that I invest in him with the best skills and results there is, when the professional spend a day or two capturing their home.

It reflects on me as a professional and industry leader,

The client shows those images to all his friends and colleagues which eventually knows by word of mouth that I am the right person for the job.

Magazines and other clients come to us for those images making our clients visible and desirable.

Ultimately I look on the bigger picture, you might not be able to buy “this one” but you will be drawn to those visuals and eventually to my website only to find your dream here with me.

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Photographing Luxury Home has a Purpose

White it’s obvious the goal is to sell or acquire new clients.

It is important that your photographer would have the experience and knowledge on your demographic client consumer behavior.

Yes, is much more than beautiful images, we need to have in mind the clients scope of work, his potential client consumer behavior, what magazines are looking in order to publish our clients and also what judges in competitions are looking to see.

Make sure you advise with you professional about your portfolio appearance, from layout to amount of pictures and the correct order you should present them.