Must know before you hire an Architectural Photographer

Choosing the right architectural photographer can mean a lot for your business and brand.

It translate hard-working time, creation and execution of your project in a manner that translate to results.

Here are a few things you might want to consider when hiring a professional for your next project.

Much more than beautiful images

Many architects and developers think they should measure their architecture photographer by the beauty of their visuals.

Although it’s true, The ultimate goal is stunning images but more important they should sell your work, services or property.

Architecture and design photography is a technical and experience-based profession, there’s a difference between beautiful images and the right images.

Your next potential client has only a few seconds to decide and be captured by you’r visual. This visual have to be right, meaning it should translate your work by incorporating space, vision, and usability. 

Architects, Designers, Developers, and Hotels invest a lot of money and time creating a space, from consultation, vision, drafts, planing to execution and supervision of the project that translates to hundreds or thousands of working hours.

You should always ask yourself, does the images translate all of the above? Would I, take myself to a project? Would my clients understand what I did and what I do different from all the competitors?

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Home Builder Model Home Exterior
Home Builder Model Home Exterior

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Reviewing their portfolio

While many look on an architectural photographer portfolio to find the exact look and feel of similar projects they are working on, the bigger picture counts. 

Review all entire portfolio start to end, Do the small projects looks as good as the bigger ones?

Does the budget projects look as good as the expensive ones? Do they have quality consistency trough their portfolio?

All those elements count, if you feel excited viewing his/her images and they are consistent trough all of their projects you might found the perfect professional you are looking for.

At the end of the day, you can read more about them on their “about page” you can see their “client list” but nothing replace reviewing their entire portfolio and making sure no matter what kind of project you have you will receive them same or better quality of photos.

Quality over Quantity 

Your next client has few seconds to decide, like you, don’t have the time or power to read long emails, listing to a long lecture or hear their life story, your clients don’t have the same time. 

It’s been proven that fewer images give more impact and translate to results, now I know every one wants more, but listen to the only person that know’s better and it’s you!

Did you ever see any of your favorite brands, service provider or product retailer use more than 1 photo per space? And more than 5-10 images per project?

Try to think about “small brands” like McDonald’s have you ever seen more than one photo of a burger? What about Ferrari? Have you seen more than a few in their campaign or ads? How about Watches and Bags, Yachts and Luxury homes? All of them knows that less is more.

Having more than a few images gets your client to try and find why he or she is not sure about making the “investment”.

Now don’t get me wrong, When we have large scale projects we do multiple days to get the clients more visuals to work with, the key is quality, photos that sells and not the same photo in more variations getting your client to try and compare.

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Ascaya Luxury Modern Custom Inspiration Home
Ascaya Luxury Modern Custom Inspiration Home

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Ascaya - Luxury Club House
Ascaya - Luxury Club House

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Ascaya - Luxury Club House
Ascaya - Luxury Club House

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Local, National or International

It doesn’t matter if you are looking for an architectural photographer in New York, Los Angeles or even in Europe.

If you have the budget, take them nationally and internationally, ultimately what counts is your consistent documentation of your project that leads to the same results of selling your product or services over and over again. 

We have been blessed to work with clients all across the globe making sure their portfolio and brand have the consistency to do the same sales process and wining awards, publications, and new clients keeping them “second to none”.

When I asked my client why you take me all over, for sure you can find a local pro, they answered that “what’s not broken you don’t fix” and the bigger picture does not measure in one project, it measures by the overall impact of their work.

When you build your design style, people starting to know your work before you even wrote you’r name, making sure your portfolio is at is best trough all of your projects is crucial for your brand identity.

Added value for you

Professional and experienced professional brings much more value than striking images that sells. 

They bring their experience in project management, planing and executing. 

They should be your visual advisor on what you should have in mind when photographing a new project, how many images and what the right presentation order.

Consultation for our clients is always free, we often advise about portfolio renewal, order, amount and removing or adding new images. 

We are also connected in the industry and can help get your projects published or connect you to other industry leaders as yourself for future collaboration.

Ascaya - Luxury Club House
Ascaya - Luxury Club House
Los Angeles Modern Mega Mansion
Los Angeles Modern Mega Mansion

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Bottom Line

Can you get the same or better visuals than your best competitors?

There is no good space in the middle, there is only one good place to be and it’s the top.

Help your next client fall in love with your projects and capture their commitment with nailing the right image that get them to the feeling “ I want this “ and not how much does it cost.

Theres no such thing as insignificant project that does not worth for you to capture. 

Like us, your portfolio diversity matters, people want to see you can execute large to small project in the same visual quality to make sure you can provide solutions to all scope of your client business. 

Make sure you have great communications, that they provide added value and bring you quality over quantity.

Lately be open to try new photographers once in a while, it will let you understand if you can get better images for your business or understand the real value of your current professional compared to others.

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