Ready for your retail store architectural and interior photoshoot? That’s amazing,
But wait before you book an architectural photographer or a photographer that accepts a project.
Here are a few guidelines and a preparation list for the shoot to make sure you both get the maximum out of your images.
Table of Contents
Planing
A successful photoshoot always starts with planning, things to have in mind are the date and time of the day and having the customer in mind.
It is usually recommended to capture after closing or before opening to avoid disturbing the customer’s experience although many love to see the behind-the-scenes of a photo shoot.
Have some visuals of the space both in and out so that the photographer can understand the layout and scope of work and might give initial guidelines on how to best prepare.
Don’t forget that if your place is located in a mall, shopping center, airport, or hotel you will need to coordinate with marketing and security before the shooting.
Store Preparation for a Photoshoot
Remove “Sale” signs – don’t forget the photos are for several years
- Organize the front desk/cashier counter
- Remove trash bins
- Close the storage room door or curtain
- Turn on all lighting available that is a part of the design
- Make sure all drawers are closed and shelves are aligned
Cleaning Guidelines
- Floors
- Shelves
- Carpets
- Counters
- Glass and Mirrors – are the most important to make sure they are clean
Layout
After the preparation and cleaning it’s time to make sure everything is spot on.
Usually, a store designer or a stylist prepares the space based on the planogram and store layout, making sure all the items are in the right place, in order with the right collection.
Items are almost impossible to retouch out in post-production so you must prepare the space before our arrival to save you valuable time.
Retail Store Photo List
- 1 Exterior straightforward
- 1 Exterior in an angle (optional)
- 2-3 Overall look and feel (forward to backward or right to left)
- 2-4 Departments (sections)
Check List
- Photoshoot time before or after closing
- Do I need to get a permit from a mall/shopping center for the vendor?
- Who and When do they clean the store?
- Double-check that windows, glass, and mirrors are cleaned
- Who will organize based on brand guidelines?
- Who will sign off that the space is ready to start shooting?
