Everything you must know about Hotel Photography
Photographing hotels and resorts require experience and knowledge.
Hotels, Resorts and especially Casinos time is very valuable dollar-wise and guest experience are on the top of their mind.
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Preparing for Hotel Photography
It’s important to create a picture list of all hotel rooms, suites, amenities, public, convention, entertainment, and retail space.
Consulting with an experienced hospitality photographer is crucial for the proper executing of the project.
We would be able to provide the time and how to capture the space based on the hotel’s needs.
Creating a timeline for scouting and individual time for each space and allowing extra time for the working environment would be necessary for a flawless photoshoot.
What should be photographed in a hotel?
As hotel rooms and suites are priced per size and view individually all room types and views need to be captured.
There is nothing worse than guest booking a room based on its visuals and finding our that it does not look like or the views are not the same as on the images he looked upon.
No matter if its a business or vacation guest people spend a lot of time researching their hotel rooms and building expectation prior to their travels.
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The impact of hotel photography on revenue
Luxury hotels and major brands pay a lot of money for their visuals and they know why!
With competition around every corner, guests have few seconds to choose from dozens of hotels at different prices, brands and stunning hotel and room photography is crucial to be considered by your guest.
We all know the hotel rooms are just the tip of the iceberg, a guest is spending on food, beverage, gambling, retail, spa and much more.
Most people would choose the more expensive rooms if they are more appealing.
How much time does it take to photograph a hotel
As it depends on so many factors and mainly on the operation and logistics of the hotel I will try to give some time frames.
Hotel Exterior: 1-5 day time and 1 twilight can take an average of a full working day
Hotel Rooms: 2-3 per room should take an average of two hours while large suites can take an average of half of a day.
Hotel Amenities: 2-3 of the hotel pools, convention or other amenities can take an average of two to half a day depending on the size and sun direction or lighting needed.
Small Hotel: can take 2-5 days depending on the number of room types and amenities
Large and luxury hotel photography: a luxury hotel that require more traveling within the resort and more upscale and large spaces should take between 1-3 weeks depending on operations and logistics.
How much does it cost to photograph a hotel:
Again it changes between hotel depending on the size, work, and photographer experience.
An average day would cost around $5,000.00 to $10,000.00 depending on the licensing and size of the project.
Per image structure would cost $800.00-$1,500.00 depending on the number of images and licensing as well.
While most resorts would use the pictures for a period of 5 years, the investment is worth it big time.
Invest for the long run
The time span for Hospitality images are typically 4-6 years.
Don’t forget your goal is to generate revenue and increase your booking rate with stunning photos that sells.
You should not do this just b because you have to, You’r visuals hold many benefits like brand reputation, costumer acquisition and helping your guest fantasies on their upcoming vacation or business trip.
Yes you read it right! people are not excited from a “room” they are excited from the experience, all of us have 4 walls a celling and window, it is about the whole process and the expectations.
So make sure you invest in the right type of professional that can create the right type of photos.