How Much Time Interior Designers Spend on Social Media Will Blow Your Mind
Research shows that the average small business spends around four hours per week promoting itself on social media—and yes, that includes the interior design industry.
Now, let’s do the math: 52 weeks × 4 hours per week ÷ 9-hour workdays = 23 full workdays per year spent on social media alone!
That’s nearly a month of working time dedicated just to digital promotion. It’s clear that managing this time wisely is critical.
Table of Contents
The Best Way to Promote Your Interior Design Business on Social Media
Time Management is Everything
Since Facebook owns Instagram, they’ve developed powerful integrations that help streamline your workflow.
Start by uploading your images to Instagram with a well-crafted description. Keep it informative, engaging, and always end with a question to encourage interaction. Use less common hashtags to stand out.
Remember, viewer engagement plays a key role in organic growth and brand visibility.
If you haven’t already, connect your Facebook page to your Instagram account through settings (you can find guides on how to do this).
When posting an image on Instagram, take advantage of the option to automatically share it on your Facebook story, page, and profile—saving you extra steps.
However, after posting on Facebook, quickly edit the caption to remove hashtags. This small tweak makes your followers feel like the content was posted natively, not just copy-pasted from Instagram.
Think Like a Client, Not Just a Professional
A common mistake professionals make is creating content to impress their colleagues, rather than potential clients.
No matter if you’re in Germany, France, or Italy, all professionals share one key challenge: visual impact comes first.
People browsing social media only see your image for a few seconds before deciding whether to engage.
Your reputation, experience, and expertise only matter after you’ve captured their attention visually—so prioritize high-quality images and storytelling.
Facebook: Building Engagement
When using Facebook to promote your business, text and storytelling matter.
Simply uploading an image and adding two sentences won’t create much engagement.
Instead, describe the project’s background, highlight what makes it special, and explain your creative process.
Ask questions to encourage interaction—comments help boost visibility.
💡 Tip: Don’t reply to all comments at once. If you get three comments, reply every few hours or days instead of immediately. This extends engagement and keeps the post appearing in feeds longer.
Instagram: Strategic Posting & Hashtag Usage
Like Facebook, Instagram benefits from storytelling in captions.
Think carefully about hashtags—your clients search differently than your colleagues.
For example, would a client search for #hotelphotographer or #hospitalityphotographer? One speaks to your business, while the other relates to a theme.
You need to understand how your audience searches for content—it differs across industries.
Want to know the best hashtags? Just ask your clients and followers directly! They know best.
LinkedIn: Leveraging Connections
LinkedIn is a powerful business network, and knowing how to use it strategically is key.
Start by analyzing who follows your competitors or colleagues—send connection requests to relevant people.
Use hashtags when posting, just like on Instagram, and stagger your comment replies as you would on Facebook to keep the post active.
Expanding connections on LinkedIn unlocks access to a broader network, letting you engage with second and third-degree connections you wouldn’t normally reach.
Twitter / X : SEO & Visibility
While Twitter isn’t ideal for designers focused on visual content, it’s still useful.
Post your blog articles on Twitter to support SEO marketing efforts.
Since Google frequently scans Twitter, links shared there often get crawled faster, improving visibility for your content.
