How much Time Interior Designers Spend on Social Media will blow your mind
Researches show that the average small business is spending 4 hours a week to promote their business on social media. yes, it includes the interior industry.
Spending this amount of time on social media is a fact, I want you to hold your chairs tight, because when you do the math of 52 weeks X 4H / 9 hours a working day you get to a mind-blowing number of 23 working days!
So it’s time to take matters into your own hands and use your time wisely.
Table of Contents
The best way to promote and market your Interior Design business on social media
One of the key things is time management.
As Facebook owns Instagram there are many integrations between them to allow a faster working methods.
Start by uploading your images to Instagram, have a great description for your post, be informative, interesting and always finish with an engagement question, use the less common hashtags you can.
Don’t forget that readers/viewers’ engagement is important for your organic growth and interest in your brand.
Now if you haven’t done it already connect your Facebook page and account to Instagram through the settings, read more about how to do this here.
When you upload your photo to Instagram you can now choose to automatically upload it to your story, Facebook page, and profile, saving you doing so manually.
Go quickly to your post on Facebook and delete those hash tags to give your followers the feeling you upload it and not just pasted it from Instagram.
Think like a client, not like a professional
One of the common mistakes is when professionals think about marketing their business taking in mind what their colleague would say.
Our goal is always to advertise to potential and past clients about our work, not to impress colleagues.
No matter if you are in Germany, France, or Italy all professionals have one thing in common.
Visuality comes first, meaning your visuals must be the same or better than your first competitor.
People start their exploration for professionals like yourself by getting exposure to a single image for several seconds.
Your reputation, experience, and knowledge would come into play after you captured your viewer’s eye, made them fall in love with your product or service, and then explore more about who you are and what you do.
When it comes to using Facebook to promote your business its important to add text and a story.
Don’t just upload a project and write two sentences about it, it will not get any engagement.
Tell more about the background of the project, what you made special, the process, and more.
Try to add questions for your audience to get them to engage with comments that will jump your post to more people.
TIP: Don’t comment back to all the people at once, if you have 3 comments reply to each one of them every several hours/days, this will show that the post is getting more engagement, if you reply to all at the same time, the exposure time will be like you replied once.
For Instagram also add a background story to increase engagement for your posts.
Think about hashtags that your customers will use and not professional colleagues.
You need to understand if your client will look for #hotelphotographer or #hospitalityphotographer, one is talking about my business and one on a theme.
You need to research and understand your customer’s behavior and how they are looking for content on social media, it is different between professions, and its important to make sure you don’t waist your time on hashtags that are not searched by your client audience.
The best way is just to ask your followers or clients what and how they are looking for content on Instagram, they know the best.
LinkedIn has great business network, you should know how to leverage it.
One way of doing so is looking at who follows your competitors or colleagues and sending them friends requests.
Another thing you should do is use #hashtags when creating a post, just like in Instagram, and comment the same way you should comment on Facebook, one comment per several hours to encourage the post to jump back.
Adding connections on Linkedin opens you the ability to contact other people in your close circle (2nd) and add people on the 3rd level. This way if you create enough connections you could add new and relevant people that you are not directly connected to them
While Twitter is not the most recommended for designers and visuals.
You should post on Twitter your blog posts as they can help your SEO marketing efforts.
Twitter is scanned by google often, links you share there would get faster crawled (most of the time).