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Things you Must know before Photographing Luxury Hotel
When it comes to Hotel Photography time is money.
We understand that every hour that the luxury hotel room is not available for your guests and players, you may be losing a lot of business.
Hotel Photographer that have the experience and know-how will have the tools to accomplish the complicated task of capturing the hotel, amenities, rooms, suites, villas and penthouses.
When is the right time to photograph your hotel suites?
When we are talking about premium hotel rooms, we need to take into consideration two elements, availability and the need.
The Need:
The need is based on the environment and similar look to the other room visuals.
For example, in Las Vegas, we often photograph the hotel rooms and suites at dusk (twilight) this is serving the glowing view of the famous Las Vegas strip when you can see the premium views the premium rooms view.
In New York, we most probably will photograph the rooms in the day time to showcase central park and/or cityscape with NY famous high-rises skyline.
It’s important to share a similar look of time of the day to keep the consistency trough the entire portfolio, it is more natural to the eye to compare rooms shoot at the same time of the day.
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click the image to enlarge
Availability:
When it comes to the premium rooms, they are most of the time unique and there are not many rooms as the regular room offerings.
We know that you might reserve the room for a VIP guest or even a high-roller and it’s not only about the room cost, its about how much they spend with you each time they are visiting.
As Hotel Photographer is well compensated for his/her time and experience, we often photographer luxury suites in unordinary time and some times with few hours notice.
It’s important to communicate with the hotel and resort photographer about the room size, uniqueness, and layout to prepare for a quick, yet professional photoshoot based on your time and needs.
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What kinds of photographer is the most qualified for the task?
The right type of professional for this task is an architectural photographer that specializes In hotels and resorts.
What type of images does hotel need for their rooms and suites?
Many hotels do not differentiate between regular rooms and luxury suites in terms of image count. We highly recommend to allow the guest to be immersed in the images and connect them to the gut feeling of “I want this”.
We recommend to have 4-8 images depending on the size of the suite/villas/penthouse.
Images should include: 1-2 of the Living room, each of the bedrooms, each of the bathrooms, dining area and or kitchen.
How much time does it take
A single image requires about 30min to professionally capture it on average. And more upscale twilight may take up to 60-90 min.
Theres always the option to use the skill and experience of the your professional to capture on location in a faster-paced method and than compositing the photo in post-production which will shift 50% of the photography time to post-production.
This is less recommended when you have the time to photograph the room without time limitation (within reason)
My Luxury Suites are not available for booking online
Let’s not forget that reserve / comped rooms, even if they are regularly booked or given are premium rooms.
It’s important to give you’r guests and clients the ultimate experience, even they like to be excited about their stay and most luxury hotels do have an offline portfolios of their premium hotel rooms.
Premium clients want the same like every other client just more, so it. is important to have an offline portfolio of all the room types you have.
Improve your booking and customer acquisition:
Believe it or not, the better your pictures are the more clients you acquire.
It is the snowball effect, a good client that is excited seen your photos will commit and book with you, after he arrives the pictures should translate the same experience as in reality.
Your customer will recognize all of the offerings and amenities from your online portfolio.
You won’t believe the amount of mental planing of your customers and setting those expectation via photos (real ones) will help your customer to be more invested trough your property.
Don’t forget to photograph all the amenities, restaurants, casino, retail and entertainment opportunities.
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