Professional architectural photographer work is a complex, creative, and technically oriented profession.
We don’t say one photo is worth 1,000 words for no reason, as it should reflect the creator’s (architect/designer) hard work which sometimes includes thousands of hours in labor, creativity, and supervision.
Keep it simple, while you can create complex imagery including many elements of photography techniques with or without lighting and advanced post-production the final visual should be simple and show the usability of the space.
Make sure the project is fully completed, clean, and organized, this includes the landscape, in and out of the property.
Before the owners claim the space – If you haven’t figured it out by now, when owners (residential or commercial) receive their space they often try to “embellish it” with their ideas, furniture, and creation, make sure you capture it before the owner put their own “touch” to the space and clutter it with their belongings.
Moving things around
You should reflect the truth of the space like the creator wished it to be, from one side it means we don’t change anything in the space, but from the other side slightly shifting furniture can impact the final image greatly.
The reason is that in the perspective of your camera (depending on where you take the shoot from) some elements will not be aligned in your camera although they are in real-life (perspective) things like a pillow on beds are the classic example when you shoot the bed from one side, if you move them to you, they will look aligned (try it and thank me later).
Work first, inspire later
Many new architecture photographers want to prove their creativity from the first image, that’s great to be creative but make sure you deliver the basics first before you go ultra-natural. Finish the basics and then focus more on unique and creative shots to make sure you have the right balance between creativity and reality.
Make it time proof – trends change, try to make sure you are creative, unique, and master your style, doing things that fit trends are great but think about the lifetime use of the image.
Many photographers reduce the colors to almost black and white to “replicate” the gray and white colors. In my opinion, it’s false because with ambient light you can’t get to complete gray and white colors, so finding the balance between 0-100 or correcting the colors but not eliminating them will create a long-lasting visual.
Don’t try to please them all
If you are doing collaborative work meaning working with several clients on the same project, make sure you set the direction of the overall visuals that everyone can enjoy but have a clear tone.
Otherwise, you will try to please them all and get no one fully satisfied. Be clear about the style, several visuals, and overall final product to make sure everyone is on board, and if needed book several days to focus on each vendor’s work while sharing the entire visuals with all of them (win-win).