RETAIL STORE PHOTOGRAPHER
One of the things I learned first getting started in retail store and commercial photography, photographing for Ralph Lauren was taking our clients to the next level,
Now days it is important than ever to increase the customer visual experience.
Retail Store Photography is complex, and requires technical expertise knowledge.
What started with a statement to one of my first retail clients many years ago.
“I will make your store look like a million dollar” was answered with, “this was already costing us a million dollar, we want you to make it look like ten million dollars” got me to be more creative with our interior design retail store photography,
Photographing in this field requires carefully planing and executing.
Starting by understanding the store layout and creatively planing the shoots.
Working with the manager or designer to make sure that all the items in the store are organized by their planograms prior starting the photoshoot.
We start with the main interior spaces , showing both directions and the overall offering.
Using artificial lighting will help create the missing details and highlight the products.
When it comes to Jewelry and Watch’s Stores we often have to overcome many reflection obstacles and this is where our talent shines.
After capturing the main spaces, I move to the secondary areas such as department areas, consultation stations and fitting rooms.
After we captured all the interior we move to the most complex shoot which is the Exterior.
Retail Store Exterior Photography have many obstacles to overcome, and you might be familiar with them.
First, is the people traffic flowing in the street or the shopping center, we solve this by. stoping the traffic for a very short period of time capturing several images and then compositing them in post production (editing)
The biggest of all is the reflection on the windows, yes those street lights, mall lights and signs and yes those competitor logos across.
Solving this has few methods but don’t worry our photography experience and know-how will have the right solution for you.
Since I started in this industry niche 10 years ago I had the pleasure working with booth interior designers, design firms and small to large retailers all across the world and specific in Berlin, Frankfurt, Hamburg Germany and Las Vegas, NV region.
The goal of the Retail Store photographer is to translate booth the design, experience and the products in the best light that will reflect the financial investment and creativity of the space and more importantly to attract costumers and reflect on the brand reputation
Over the years brands looking forward for a professional that specializes in the field and that’s why we are a perfect fit to be your visual partner.
For Jewelry and Watch: We know how to tackle those reflections on your products.
For Apparel: We understand the importance of inventory, planograms and order of the items.
For Electric and Technology: We know how to make your product’s highlight and shine.
For Cosmetics: We understand the importance of esthetics and beauty.
Over the years we had the pleasure working with industry leading brands From Louis Vuitton, Berluti, Kiton, Nautica, Victoria Secret, Balamin, Swatch, Ralph Laure, Bobbi Brown, Sacks Fifth Ave, Hugo Boss and Infinity and many more worldwide.
We look forward to help with your retail/concept store or any other commercial designed environment interior and architectural visuals.
Feel free to consult with us about small, large and nationwide projects as well.
Berluti Flagship, Kiton, Balamin, Ralph Lauren TLV, Feature Las Vegas and Kenzo.