Today you can find upscale architectural photographers that generate stunning photos in the level of rendering.
With that said rendering are now a part of every architect, designer and developers life as they can showcase future development and build prior to the photography level.
So what are the benefits and disadvantage of booth:
Benefit of architectural photography
The benefits of architecture photography are clear, emphasizing the realty after planing and executing of project is the most important tool in modern age for every architects, designer and developer that want to advertise, market and brand themselves.
Your photographer will work with you hand by hand to brand and market you, your business and work to where you want to be in the future and not only tomorrow, helping you build a portfolio that sells and not only looking good.
The right photos will allow you to sell your work and give to your client the feeling “ I want this “ and not only focusing on the price.
Disadvantage of architectural photography
When you don’t put your visuality by photos in the front of your business and in the top of your mind, you can find yourself in a situation that your photos does not delivery the job.
In this day and age, there are thousands of architects, designers are developers around you and there is no good place in the middle only in the top of the list.
Your photos might not be up to par with your rendering, creating a big gap between what you imagined and what you were able to execute, this is done by the your clients as they don’t understand the big difference between inspiration to reality, rendering and photos.
If your project is not complete or in rare cases photos won’t do justice for your future marketing of this project we recommend using renderings.
Benefit of architectural rendering
Using renderings in todays market are crucial in the stage of inspiration and future building on a concept.
Renderings can help you close the deal on a concept idea or project that need to go to the market prior of his completion.
Locally architectural renderings are not an expensive product, but it’s crucial to make sure they reflect the reality and will look similar to the future built.
Like photography, don’t go only for one rendering per space, allow your future buyers and clients to be immersed in the experience by providing them several rendering from different angles and different time of the day.
Disadvantage of architectural rendering
Using renderings can be addictive due to the perfection of the environment and design, but it can also be damaging to your business and career.
First, you and your clients know that renderings are not real, they are good for inspiration and showcasing the idea of future built.
When using only or mainly with renderings your potential client (that is not sitting in front of you) may get to the conclusion that you are great in planing but not in execution, that you might don’t have completed any of the projects as you only feature inspiration renderings.
Second, any rendering should be accompany with up scale architectural photos to make sure the gap between inspiration and reality is closed and to showcase what you are planing can also be delivered in real life.
Also one of the biggest disadvantages of rendering are the distance between creation to reality.
It is crucial that the rendering will reflect the actual materials, built, environment, finishes and furniture that will be actually used in the project, the last thing you want it a disappointment clients with a feeling that in rendering it was looking much better than in reality.
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How to combine between rendering and architectural photos in your portfolio
Combining photos and rendering can be done once your architectural photographer is up to par with your renderings.
It’s the most important thing you can do, making sure you don’t market yourself with high-end renderings and mediocre photos, as ultimately it will tell your client you can’t deliver what you have visioned.
Don’t forget you don’t have the option to communicate to the client more than visuals trough your portfolio, social media, advertising and marketing, as what they see is what they assume.
As professionals we always assume our clients understand what we do, what is the difference between A grade to B grade material, colors, quality, finishes and upgrades.
The reality is our clients are dreaming like we are, however they don’t understand as we do what we are actually selling, architectural photography in it’s highest level will allow your client to fall in love and tell you “this is what I want” rather than “how much this one cost”
The more your portfolio will reflect the most quality of your work the more easy your “selling process” will be and the more your photos will work for you